Vision for the Future — To Become the World's No. 1 Brand in Stainless Steel Kitchenware and Vacuum Flasks
With meticulous product design, strict quality control, and a commitment to integrity and service, we steadily advance in a fiercely competitive market. Our products are crafted from high-quality stainless steel with exquisite workmanship. The kitchenware offers a comfortable grip, elegant colors, and excellent heat resistance. Our vacuum flasks provide ultra-long 24-hour heat and cold retention, giving consumers peace of mind in both purchase and use.
We offer patented products, OEM/ODM customization, and factory-direct sales.
Brand History
Building a Top-Tier Global Kitchenware Brand.
1990 Years
Jieyang Hongzhixing Industrial Co., Ltd. was officially established in Xichang Town Industrial Zone, Jiedong District, Jieyang City. The company's products passed the quality inspection and met the requirements of standard QB/T174-95. The 'Hongzhixing' trademark was approved and registered by the State Administration for Industry and Commerce under No. 1250824.
1992 Years
As domestic industrial technology began to take off, Chairman Chen Xiaohong introduced foreign technology, founded Hongzhixing, and embarked on the stainless steel products business.
1996 Years
Established an integrated base for production, R&D, sales, and testing. Starting with just a few small presses and an old workshop, the company adhered to the philosophy of creating stainless steel products that satisfy consumers, continuously innovating, researching, and developing.
1997 Years
Invested tens of millions of yuan to purchase land in Rongcheng District, Jieyang City, and built a factory covering an area of 20,000 square meters.
2001 Years
Registered brands such as "Huixiang" and "Kinglove." Products sold well in Southeast Asia, Africa, the Middle East, Western Europe, and other regions.
2003 Years
Registered and established Guangdong Hongzhixing Industrial Co., Ltd.
2011 Years
Began the transformation toward automated production, aiming to provide customers with higher-quality products at lower prices. To reduce costs and increase efficiency, the company achieved 80% automation in production. The number of employees decreased from over 800 in 2013 to over 600 currently, while output tripled compared to 2013.
2012 Years
Independently designed and developed 42 appearance patent products for kitchenware, tableware, and vacuum flasks.
2013 Years
Due to production capacity demands, expanded production capacity and workshops. Relocated to Fuli, Xichang Town Industrial Zone, Jiedong District, Jieyang City, covering an area of 40,000 square meters, with over 800 employees.
2014 Years
Recognized as one of the Top 10 Chinese Stainless Steel Tableware Brands in the national brand market credibility evaluation.
2015 Years
Launched the vacuum flask production line, achieving a stable monthly output of 300,000 units.
2016 Years
Obtained ISO9001 quality management system certification. A series of products under the Hongzhixing brand passed the global Rheinland certification, as well as LFGB, FDA, COC, and other national food-grade safety test certificates, fully meeting EU and national food safety standards. Chairman Chen founded WAYSDA to revitalize the industry through practical efforts and build a domestic brand.
2017 Years
Awarded the Guangdong Stainless Steel Manufacturing Brand Quality Excellence Star (Products). Recognized as a Credit-Trustworthy Unit by the Jieyang Consumers' Committee, and appointed as a Governing Unit of the Jieyang Metal Enterprises Federation. Registered international trademarks, including WIPO international brands in Germany and Iran in May 2017, and began exporting and selling under its own brands. After years of accumulation, the company became a recognized and renowned brand in Europe, the Middle East, Southeast Asia, and other regions.
2018 Years
Achieved a 75% shelf presence in major nationwide supermarkets, becoming the most influential brand in the industry. Expanded product lines to include pots, pans, hardware tools, silicone kitchenware, clips, and a series of kitchen and dining table products. Obtained the WAYSDA trademark certificate in June of the same year.
2020 Years
Due to the expansion of product lines, added 6,000 square meters of workshop space, bringing the total factory area to 46,000 square meters.
2021 Years
Installed photovoltaic equipment across the entire factory, utilizing solar energy to reduce costs while contributing to global carbon emission reduction.
2023 Years
Recognized as a National High-tech Enterprise. Named the Most Quality Supplier by three major trading companies.
2024 Years
Obtained WCA factory certification and other certificates, as well as ISO14001 certification.
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